Sunday, January 29, 2017

Unwashed, Dry and/or Natural Process - Tasting the process instead of the actual flavours of the coffee? (Part One)

Unwashed, Dry and/or Natural Process, either names but they all refer to the same post harvest process.  A process we love to hate or a love-hate process? Tasting the process instead of the actual flavours of the coffee? This article discuss the different appreciation of natural process coffees within the specialty coffee community and the flavours it brings to the table.

                                             Unwashed, Dry and/or Natural Process

A graphic from training slides that I used for Dutch Colony workshops, explaining the difference between the two main processing methods.
Hands down the oldest coffee processing method, the natural process refers to cherries being spread out in a thin layer on a patio and left to dry under the sun. Each sides of the cherry needs to be consistently exposed to the heat of the sun, so farm workers are tasked to constantly rake the cherries. This allow the cherries to get somewhat equal amount of sunshine with the outer flesh and parchments removed all in one step.

The natural process is very environmental friendly with almost no reliance to machinery and very little need of fresh water. Unfortunately with the reliance of a natural resource (the sun), there are notable drawbacks which leads to a higher room for errors while processing as well as a inconsistent flavour profile. As there is no reliable method to predict weather conditions, prolonged rainfall or excessive drying  may caused opportunity for mould, fermentation or rotting.
                                              The flavours of fermentation

In tasting the process instead of the actual flavours of the coffee, in particular the natural processing method, fermentation or fermented flavours usually becomes a point of discussion. Mostly western coffee professionals hate the idea of it  and in cupping stints with them, have heard the description of rotten animal and/or onions far too many times.

In Asia, our appreciation of food follows the tag line, "the smellier it is, the better it taste!" Think stinky tofu and even durian and thus our appreciation of Natural process coffees are more then those Americans or Europeans palate. Having said that, a point to ponder upon. What happen then to non-asian delicacies like blue cheese or cured meat, where equally #gamestrong on fermentation and why is it then those palate cannot appreciate natural process coffee the way they do with their cheese? 

Analysing the typical flavours one will get upon cupping a natural processed coffees, the likes of melon, jackfruit, banana (MJB) (which are arguably always considered as negative flavours) candied strawberries, blueberries, lychee, mango (positive flavours) are often presence. These are all yummy flavour attributes in my honest opinion but MJB somehow or rather are often linked to fermented fruit notes, which are considered tainted or defects. It beats me why melon, jackfruit and banana are considered flavours of fermentation! After all, natural process is all about taking in most of the skin of the cherries and the whole fruit into the finished beverage and when one argues 'taste the actual flavours of the coffees in its truest fruit form  rather then the process" shouldn't that mean have it natural process? 

Upon the beautiful discovery of post harvesting and turning coffee as a beverage, rather then having it boiled and drinking it as tea, it relived the moments when natural process was first discovered thousands of years ago in ancient Ethiopia, which indicates instead of calling it flavours of fermentation, it could possibly be the first flavours one get out of coffee which leads for it to be commercialised. Yet the community is pushing for the washed-method instead and lead it it to be cleaner, less complex and sweeter! 

End of Part One.

Monday, November 21, 2016

Singapore Specialty Coffee: A Catch-22 situation!


Just minutes  before embarking into this post, I wrapped up the monthly planning of Coffee Calender for Dutch Colony. (which usually follows with a mini blog post, covering in details of the range of coffees introduced within the month)
Then I told myself that there are now 12 posts to read and reminisce from for work year 2016. In my horror too, I realised that the same cannot be said for my personal coffee blog. I have only written ONE this year and that is definitely one too little.

So I browse through my daily diary (yes i am a pen and paper type of guy) and flipped through pages, searching for any coffee quotes of the day that I may have scribbled. There was plenty but nothing close that sets the mood to write in length about until this caught my eyes...
'How to convince cafe owners to pay more for quality?' Scribbled and/or doodled in one of the coffee strategy meetings we had as a company, this shall be the topic to spark a writing comeback.

Quality and Prices (or rather Prices then Quality)

We are all born economist. In context to this article, cafe owners/purchasers/decision makers/head barista thinks they have studied and analysed the  subject so well that they understand customer attitudes and take advantage of the market trends. (Some really understand it well but some does not represent all!)

The formula is made simple too. Buy and have it available, what the consumers market trending are and sell it a dollar cheaper then your closest rival in that area. The rival follow suits and goes a dollar lower too and this continues at the expense of not their profit margin but that of the supplier. (and in this case coffee roasters) While all these are happening, the same economist does not agree too on the flavour of this flavour trending.

Let me put this as an example:

It is the season for Africas and everyone goes out gun blazing, making available delicious Ethiopians in their grinder hopper. We speak traceability, limited availability, farm processing experiments, flavour R&D and what have you but Cafe Owners come back to ask if these coffees can be priced the same as their current blends. When we say no, they reply the 'other cafe' is serving a Ethiopian coffee already and their supplier is charging them $30/kg. 

Cut the story short, when we come to a middle point and agrees on the selling and buying, they come back a week later to say the Ethiopian is sour and does not taste like coffee in milk! It again become the fault of the coffee roaster and we have yet even discuss the thin margin this roasters get for selling a grade 1 fully washed Yirgacheffe for $30

Understanding the Market

Every coffee roasters out there love to buy, roast and sell great quality coffee and in the ideal world, we like to have cafe owners who love buying and serving them and understand how these wonderful coffees come at a slight premium. If this scenario happens, a difference will be made in Singapore local specialty coffee culture.

Enough have been said about our traditional local kopi culture but their existence is never a bane to our specialty industry, selling generic Ethiopian, commercial grade ones and passing them off as specialty is the true clown in the box. They bring out the ugly of our economist cafe owners who are taste blind.

This result in highest quality specialty grade coffees only to be made available in cafe business that really care and economies that can pay while the rest either get lucky with roasters offering the same grade coffee for less or majority settle for commercial grade ethiopians and serve it anyway. Consumers following the trends drink them anyways but not necessarily appreciating them for what they truly are. 

Catch - 22 Situation

This is the same catch-22 situation found throughout specialty coffee market across the region, to be able to truly serve high quality specialty grade coffee, local roasters need to be competitive on roasting quality and flavour profile , and not selling them at the same price as blends. (or even $30 and less) When roasters sing the same tune, cafe owners see the same economy and trends, consumers pays for delicious coffee consistently.

Have I conclude what I started? The answer lies not on one shoulder but the whole industry. Let's just pray it happen fast enough.

Monday, May 2, 2016

How do you defined sustainability and profits in a speciality coffee business?

Sustainability     Traceability                 Direct Relationship
Fair Trade                                                            Conservation
Transparency           Exclusivity
Crop to Cup                           Commitment

What was the first thing that came out of your mind, as soon as these words jumped right at you?


That is if you are a Barista, Roaster , Green Bean Buyer or even a Coffee Farmer in this speciality
 industry but in layman's term, others outside of this industry (but one who love his or her coffee still) would think of it as some social activity, an NGO related cause or even a 'Save the Planet' campaign. Not too far off from coffee you may agree but definitely far enough when you ask a coffee professional. Then again to a coffee regular who visits a speciality cafe at least three times a week or that wholesale account who buys your coffee in kilograms, these words above means         EXPENSIVE COFFEE

In writing this article, I definitely question my own credentials  in doing so. I am no subject expert in this matter and certainly, I have not done enough in talking to coffee farmers to understand their worries. Rather, I am looking at it in a very different perspective, defining it from a cafe and coffee business owner altogether and hence my question, 'How do you defined sustainability and profits in a speciality coffee business?' It is my prerogative as a coffee professional, to understand that profitability is essential in driving the coffee business and to keep it sustainable,  THE PRICE MUST  BE RIGHT.

BUT AT WHAT PRICE? Well, it is like two girls spending six hours to bake one cake. How much would they sell it for? $200 for that cake will certainly be very profitable but who pays for a $200 cake? They will claim they have given six hours of their artisan time and will be able to only baked one cake per day and so the price is justifiable.  If that cake was bought by a cafe owner to be sold in the shop, that same cake will be sliced up to ten servings, each serving carries a nett cost price of $20. After taking account of cost of labour, garnishing, electricity and profit, that same slice of cake now sells for the very minimum - $28. Perhaps Sustainable but not very Profitable. Then again, it could also be vice versa - Profitable but not sustainable in the long run! 

Barista to advocate the speciality mannerism to a customer in the hope of changing the overall appreciation of that coffee, one cup at a time, may help to sell that same cup of coffee at an additional $1 above the national average selling price. But is it FAIR to pass this cost to the consumer in the name of coffee education? Also, how many customers will ever return for a $6 five ounce white (even though he received $60 worth of education while waiting for that cup) when a few streets away, a similar beverage is being sold for $5.

In all honesty, it is hard to defined sustainability and profitability in a specialty coffee business. Often then not, new cafe owners entered the business under the assumption that revenue and margins will add up in day to day operations. Running a coffee business is never as simple as forecasting the sale of  200 cups of coffee per day to generate $365,000 revenue per year. Also in Singapore context, 30% of that sales revenue or to be precise, $109,500 going to the shark of a landlord will never allow the coffee business to be profitable, let alone sustainable unless you plan to do it all by yourself. (if you plan to hire the very least 3 salaried Barista full-time with a total 20% of the same revenue going to wages entering a 365 days operation, that is another $73,000 entering your P&L spreadsheet) 

The only way to have it both sustainable yet profitable is to reduce cost and selling more cups of coffees, and by that meaning to open up the business in more than just one location. In the simple logic of supply and demand in the supply chain, the more you buy, the cheaper it gets. Products and the brand began to have a mass market appeal but at the risk of losing its EXCLUSIVITY CHARM but that is a topic for another day article. 
There is also the possibility of being good at what you do and with enough skills and knowledge, set up a roastery to create your own supply chain and selling more coffee by the kilos without losing that exclusivity that you started off with in the beginning of your coffee business dreams. That too, is a topic for another day.

Have i concluded anything yet up until this point? 
No i have not but that is why the title to my article is a Question. There are just too many mitigating factors and theories involved to get that question answered and now these WORDS below may just take a life of its own, each deserving an article to be blog upon, in defining sustainability and profits in a coffee business.

Employment Practices      long term supplier relationship

      unique selling point    QUALITY WORK 

            creativity      INNOVATION        Passionate   

  brand identity               CUSTOMER SERVICE

Sunday, August 9, 2015

What is Geisha? The Reality of a Fantasy Bean.

(This article was written by myself and edited by A. Guerra, for Perfect Daily Grind, a London based coffee online platform and first appeared online on the 01st of June 2015.)

My first experience with what was the crown jewel of the coffee world in 2009 was a 1kg bag of green Hacienda La Esmeralda Special Panama Geisha. It was given to me as a gift for the opening of a coffee academy that I was manning.
The coffee was lightly scented with the aroma of blueberries while roasting, bursting with bergamot oil upon grinding and tasted like Earl Grey when cupped. Six years ago, this phenomenal coffee left me yearning to dive into the world of Geisha (or gesha) coffee.
One man’s treat is another man’s poison
Our small team quickly gathered in the academy right after roasting the Esmeralda Geisha. We huddled closely, in awe of the flavours we were cupping. Everyone wanted a piece of the action of this unknown bean but, unfortunately, we served the coffee a death sentence by throwing all of it into the grinder hopper. This particular Geisha was a hair-tearing experience to calibrate the grind for. Particularly since we were after a ‘God shot’.
250g of wasted Geisha later, a palatable espresso shot finally came. Most of us, (myself included), flipped with a mesmerized palate. Yet some critiqued its tea-like lack of body. In 5oz milk, all love was lost. We quickly discovered that the coffee was much more enjoyable when brewed as a filter coffee rather than an espresso or latte.
It was not a forgiving coffee, and at the time I felt it was not suitable for multiple brewing devices. Then again, this was six years ago and instead of the coffee not being ready for us, we were simply not ready for it.

blue bottle gesha.
Gesha is becoming increasingly popular. Photo:
What is Geisha?
Rare, exclusive and fetching a heavy price tag, Geisha is often associated with coffees from Panama when in fact cultivation of the Geisha varietal only began there in the 1960s. Geisha is an original variety of coffee that was discovered in the 1930s in the mountains around the Southwestern town of Geisha, Ethiopia. Geisha trees grow tall and can be distinguished by their beautiful and elongated leaves. The quality of this coffee can be drastically improved when grown at extremely high elevation.
In the cup, the Esmeralda Geisha displays a good sweetness, clarity and sparkling flavor that may range from berry, citrus, mango, papaya, peach, pineapple, guava, and jasmine. Quite a bouquet for some palates. They are also recognized by the distinctive bergamot oil and orange peel taste, often described as Earl Grey tea! Others at the Perfect Daily Grind have experienced strange notes of marshmallows and vanilla!

Geisha trees grow tall and can be distinguished by their beautiful and elongated leaves.
Photo: coffeadiversa
Why has Geisha only become popular recently?
Geisha made its spotlight ‘arrival’ to the world in 2004 as the varietal that took the prize at the Best Of Panama (BOP) competition. The BOP is a coffee cupping competition that was established in 1997 by the Specialty Coffee Association of Panama (SCAP). The best beans from the Panama highlands battle it out to win a place in a special internet auction that fetches high prices (1). Since then this varietal has been creating waves in the coffee scene, as well as in all coffee championships worldwide.

Panama Carmen Geisha (1)
Geisha tree. Photo: Panama Carmen
Geisha is the norm in barista competitions
It is increasingly common to hear of baristas winning competitions utilising famous Geisha coffees. As a result of this it turns out that many producers will find a great deal of interest in their coffee the day after big competitions! While Geisha is undoubtedly a beautiful experience, I believe it is somewhat of a surefire way to not disappoint. Geisha has a reputation and this can potentially distract judges away from what these competitions are about. Sensory judges in these very championships are often spoilt silly, with some of them having the honor of drinking more Geisha in a single competition day than they will ever find in a whole year being served in cafes.
In today’s context, the question before a championship is no longer  ‘who will be using Geisha’ but rather ‘who will not be using it?’. I want to take a moment to recognise the fact that while Geisha may be overutilized at competitions, no World Barista Championship Winner in the last 5 years has used Geisha. They have all stayed true to appreciating the beauty of a particular varietal that they and their team specially selected for the competition. That is not to say that some of these coffees themselves are not rare or very special. The 2015 WBC winner from Australia Sasa Sestic stole the show with a coffee that can be classified as legendary, the Sudan Rume varietal. So I argue that knowledge and devotion to exploration of coffee should be valued above all else.

Geisha is the norm in Barista competitions
The reality of Geisha’s non-existence in cafes
As much as it is well endeared amongst professionals, the famous Geisha has yet to struck a chord with café consumers. We can partly blame it on the fact that these coffees taste best as filter brews (and cafés are pretty much a 80% espresso based business), lower supply than demand in terms of cultivation, and the hefty price tag.
Truth be told, simply not enough café operators and/or owners are willing to break the bank and buy the greens to be roasted and supplied to their respective cafés only to be drunk by their very own baristas! Customers get turned off by the idea of having to fork out four to five times more than they would for their regular coffee. The reality is that the majority of consumers simply do not possess the knowledge to understand the price and the hype. Some consumers find it too gentle to even be considered as coffee! This is not hard to understand when the standard order is a tall milk-based drink with a blend that is roasted to bring out the chocolate and caramelised flavours while sacrificing bean complexity.
To conclude, the idea of Geisha as a mainstream coffee remains a fantasy as long as businesses are not enticed by consumers to even consider buying Geisha and make it available. Perhaps if a great deal of quality Geisha lots were to become available in the future this fantasy may turn into a reality, but for now that’s just an idea. At the end of the day, consumers drive the demand. At least I shall remain content sipping Geisha’s while judging in championships until Barista’s move on to something else.

Saturday, August 1, 2015

Customer Service in Coffee: Apply the B.A.R.I.S.T.A techniques for a continued success to the business by retaining Customers.

Without Customers, there will be NO Customer Service but with NO (or POOR) Customer Service, you will end up with NO Customers.

The success of a specialty coffee business is highly dependent on the consumer demand on a single product - very good coffee! This article will not cover much (or at all) on quality of the actual beverage served but take a reversed focus that continued success also depend on the ability of Cafe Owners and/or Managers in anticipating, identifying and responding to a Customer needs. After all, any business has only one chance to make a good impression. A Coffee Shop is no exception!

Connect, Discover and Respond

In the earlier stage of my career as a young Barista trying to cut my teeth into the industry, I attended a compulsory Communication Skills module with Starbucks Coffee. It left such a lasting impression that until today, I hold on to it and apply this steps in approaching a conversation. Connecting to a customer genuinely, Discovering what they want quickly and Responding by recommending and serving the right beverage to them. It became a 'Starbuck language' and as a manager running a shift with timid Barista who are introverts, my favourite instructions will always be, " Guys, CDR please" and just like that, conversations take place. 
It is a step by step procedures and there is no way Barista can take shortcuts. After all, we can never Respond with the correct order if  we fail to Connect in the first place! Using the letters that make up the word BARISTA, I like to deconstruct my learning and understanding of CDR by simplifying the steps in helping my employees, colleagues and fellow peers in the industry to put the ghost of customer service excellence behind them.


Connect through BAR - 
Most if not all of us are in a relationship. No matter if the relationship is that between a couple, mother to son or colleagues within a company, it is build from effective communication and trust. Without it, there can be no successful relationship.

So in communicating effectively, start off with a warm greeting that is nothing but Genuine and Welcoming. Make an effort to know their names and if they are already regulars, ask how is their day.   Befriend all of your customers because during bad times, friends don't leave you. Before you know it, shitty shifts in days where barista don't turn up and the queue gets long are made easy when these customers turn friends start going around tables helping to clear the empty cups and even some of them jumping into the back of the bar and start to pull shots. (and i dedicate this to a certain Mr James Tan, Mr Aaron Ang and many others that I have befriended in my course of duty.)

(B.A.R)I.S(T.A) - Ask a lot of "INTERACTIVELY SMART" Questions

Discover through IS - 
Ask conversational questions that allow the communication to flow and at the same time, just enough for you to Discover what your customers want. Everybody comes to a Cafe needing a jolt of caffeine boost but individual interperation of coffee differs from one and it is our job to help them discover their needs. Of course you are doing it wrong if you spend more than 5 minutes in the cash register attending to the same customer (and in horror, still not getting their order right!) Conversations are fine as long as it is kept short and friendly.

So what is an example of a conversational question that is Interactively Smart? Here are a few pointers to get started vs non-conversational ones:-

1) "It is such a warm day today and you look like you need an icy cold brewed coffee before I get you started with your regular cappuccino. Will you like it with milk or black?" vs "Can i get you a cold brew?" (and for that the reply will be either Yes or No and the conversation hangs there.)

2) "How do you like your coffee?" vs "Will you like a coffee?"

3) "What do you think about the Colombia La Joyeria which has notes of pineapple, butterscotch and milk chocolate as a Cappuccino?" vs "Do you like your Cappuccino in a single origin or a blend?"

4) "I don't think I have seen you around before so do you mind sharing with me how you usually have your coffee? I have to add though, that our Colombia San Pascual is tasting so heavenly today!" vs "Can i have your order?"

And if you have not even realised, the four questions above has just done enough for you to reflect your friendly character to the customer, building a relationship and discovering what they need all under thirty seconds.

Respond through TA - 
How many times have you or your staffs spend minutes connecting and trying to discover what your customers need only to be left high and dry without ringing a sale and/or not having the customer to come back again even though he or she enjoyed the coffee to the very last drop? If it happens a lot of times, most probably you have failed in your responses.

A good respond after first taking the steps of connecting and discovering is to Take Action (and the right one) in meeting your customer needs. These actions must be correlated to what was in the conversation earlier like making them a iced latte when their need is a cold coffee with milk rather than making them a ice long black or worse still, a hot latte. If you did not even get an order in the first place, it could be probably because you have forgotten to ask for the sale, like asking "Will you be having it here or takeaway?" 

After the two steps above are done (taking action and ringing the sale), show enthusiasm for their business, ask for their feedbacks on how the coffee is (if they are seating in and make changes if it is not meeting their need) and later on, thank them and invite them to come back. At this stage, you are close to winning them over and securing them as your loyal regular.

Coffee Shop Service and the Quality of the Barista are Important

Remember that there are many reasons as to why the customers choose to part with their $5 for a daily cup of joe in your shop. It could be out of convenient in their daily routine of heading to school or work, through marketing campaign, social medias and word of mouth or purely coincidental that they were passing by and decided to check out your coffee when seeing how long the queue for coffee is. 
Whatever the reason may be, remember that you have only that one chance to make it right so start Connecting, Discovering and Responding to their needs by applying the BAR.IS.TA techniques today.

Monday, July 13, 2015


Never judged the goodness of the beans merely through the roast dates indicated on the bags, dates can lies but quality of flavours shall prevail on your palate. The very least, opened a bag and calibrate them to the best of your Barista-abilities. Stop whining and do it. You are a coffee professional for goodness sake so let your hand do the talking!

What is the freshest you got?

Don't we all get this question a lot? To that my next very questions will be if the coffees are meant as gifts and/or plan to be consume the week after. I will then mentioned in the reply that all the bags on the shelves are as fresh (between 4 to 7 days old) but too often than not i received ridiculed looks and a clarification that they are looking for coffee roasted from yesterday. 
A handful others understand the theory of 'curing' and 'well roasted coffee' but at the same time claimed that it need just nothing more than 24-hours and the coffee is at its peak on the 3rd day! Look who is the coffee professional here....

Typically after roasting, coffees are kept air-tight in drums like this and stored overnight and left to rest before getting blended or packed the next very day. 

My theory in buying coffee and maintaining freshness is to treat coffee buying like buying bread. You only buy enough for a week supply or so. When the plan is to buy for the advance week, I will then find out when is the best aged period of the particular coffee and then count backwards, searching for coffee roasted within range of 3 to 5 days. If the need to have it consume immediately, of course anything that fall between 7 to 15 days of roasting is best. Again, it also depend on the roaster and barista advise on which coffee performs better as it aged.

The misconception of 'the fresher the better' amongst consumers, I feel is a case of us 3rd-wave roasters, 'being the victim of our own success in educating.' In the surge of artisan and small batch roasting somewhere between year 2007 and 2010, often than not we try differentiating ourselves with commercial roasters with arguments like roasting fresh by batch and selling by roast instead of expiry dates. Of course much later on, we soften up a little by adding a generic remark of 'Best consumed/brewed within 1-month of roast date' on our beautifully hand-crafted 250gm bags. 

Nowadays, consumers and even barista from wholesale accounts we serviced gets ever demanding and hold our word to the above stated. While demanding batches roasted fresh, they like to 'forget' that we also care to mention then that the same coffee is still good within a month from roasting. Speaking about selective hearing!

So when exactly is a coffee too old?

This is really a very subjective topic and while roasting professionals out there can put an average 'age ceiling' on it, there are just too many variables that are out of their control. Among others, it truly depends on the coffee and how different roasters apply a variety style of roasting that changes the profile of the same coffee. This more often than not causes the coffee to peak and/or aged at again, different timing. This can lead to a coffee still in its goodness anywhere between 14 to even 30 days from date of roast! So it is really hard to pass a 'sentence' to the coffee and claiming it past its date of use and/or too fresh. 

Calibrating the grind size and adjusting dosage helps to bring out the best of coffee as it aged. It is a well known fact that as coffee ages, the bean becomes more porous and as it grinds away, the structure easily breaks down and allow water to enter and dissolving the soluble. With an unchanged grind setting (that was calibrated for the same coffee BUT when it was much fresher) on a much aged coffee, the bean becomes too porous that under extraction and/or faster extraction happens which leads to a undesirable flavour on the palate. This then follows with a complaint phonecall to the roaster. ;)

On personal note, I have pull espresso from a lighter roast coffee (read lighter not 'light roast') that is 1 month old and it taste as sweet and as good as a 2 weeks old.  Again, I have encountered coffee past its prime in just the eleventh day! The coffee was so dark roasted that nothing seems to help anymore. Of course, don't bother to salvage a coffee once it's after 2 month old. It doesn't get so bad but it lost too much of its charm to be anywhere near it's peak.

When in doubts, asked! The Roaster and Barista in the cafe know their coffee best because these same people take pride in what they do, they will not usually put something on the shelves or serve an 'old' coffee that they don't drink themselves. Never lose faith with their words.

Tasting is believing and although it is true the saying that taste profile are subjective, quality are usually not. So calibrate the grinder, pull those shots and taste your coffee quality. Don't be too quick on assuming that the coffee is bad by looking at just roasting dates and do not start shooting your roasters down with your tongues. Politician bickers, Barista don't!

Transparency at its best but so often they are abused!

So the next time you go on a shopping spree for coffee and/or received from your coffee supplier bags of coffee that is already 3 weeks old, do not panic and put on your bitching cap. If the coffee is meant for the advanced week buffer, take solace that in general all the coffee is best within a month of roast (which means that you still have enough time to finish consuming/serving them). If they are to be used right away, recall the highlighted point in the 2nd paragraph on the porosity of the bean structure and calibrate the grinder to the best of your ability. When all failed, call upon your roaster and get someone to come down to calibrate them to taste. Often then not, they are happy to provide the service.

Receiving a 2, 3 or 4 week old coffee is all about transparency at its best. This mean the roaster care to remain honest in featuring the true roasting dates as well as having test taste the coffee and passing it as good to be served and delivered. They also have hopes that the receiver is experienced enough to calibrate and fine tuned the coffee to taste as per profiled. 

To avoid unwanted questions and avoid high conflict scenarios, roaster can always 'changed' the dates to 'packed by instead of roasting dates.' This is unethical but too often, we are all blinded by the facts on the bags rather than tasting to calibrate and believe, which result in roaster feeling less obliged to be transparent. 

So be happy when you received the supply which indicated it is 3-weeks old. The least it reflect the honesty of the roaster. Take up the challenge and try to calibrate the coffee to its best. Then again, it is tolerable when it is an isolated situation but if you constantly received a 3-week old coffee, something may be wrong and then it is within your given jurisdiction to ask why.....

Sunday, May 17, 2015

To Be (a Barista) Or Not to Be!

The inspiration behind this written piece discuss what is arguably one of the most important pillars of a coffee shop business – the Barista.

*This article was written for Perfect Daily Grind, a London based coffee online platform and first appeared online on the 4th of May 2015.

Que Sera Sera

Like many children, I once asked my mother what I would be when I grew up. I am almost certain that no mother, including my own, ever said to their child they would be a barista as a career choice. I cannot help but feel frustrated that a large majority of societies still do not support the idea of a career outside the ‘traditional box of career choices’. Study hard, go to University and be a Lawyer or Doctor…the same old recycled message. There are many jobs that are seen as a simple part-time job while studying or as a means to get by. Being a barista fits this profile for many.

‘Barista-ing’ is just a Part-Time job!

Throughout the various roles I have held in my career in cafes I have seen countless talented baristas simply hang up their aprons after graduating from their studies.  Most of them gave me the same reason as to why they were leaving, ‘to get a full-time job that pays well with a mapped career progression’. Our culture makes us creatures of habit, this is why many follow the crowd rather than the heart, but you can feel alone in a busy crowd that doesn’t care about your passion.

I am astounded by the number of young individuals of this generation who still give into the pressure of pursuing money in a career that is devoid of their passion. Surely we can enjoy both money and happiness by taking the road less travelled. I am not alone when I say that as a Barista, coffee is my passion and my career.

Baristas do have career progression options.

A Barista is a job title that has been confined to the four walls of a café. Unfortunately many people do not realise that Baristas have other avenues they can explore within the industry. Many baristas become interested in roasting, training, managing/operating coffee businesses, compete in competitions, become judges or even Q graders.

Many world famous chefs who built their fame creating signature dishes call themselves ‘Chef’ followed by their name, yet a majority of them are not in the kitchen anymore, battling the heat and stress. Many of these chefs sit at the helm of successful restaurants. Their scars remind them of what it took to get to where they are.
Baristas who move on to other positions in the industry are no different in my opinion. They may be spending less time behind the bar, more time cupping coffee, successfully distributing coffees to other cafes or even travelling to origin rather than punching the cash register. Regardless, their original title as a barista can be worn with honour because it is where most journeys begin.

Barista Pride.

The value and meaning of the title ‘barista’ has changed significantly. A barista is not just any person who serves coffee. Only connoisseurs of coffee brewing truly wear that title.

A barista stands at the forefront where coffee meets consumer, therefore a barista has the power to educate consumers about what they are purchasing. Not just in terms of the quality of what the customer consumes, but also the power coffee has to change the lives of impoverished rural communities in coffee producing countries. When a barista knows the product they serve is ethically sourced, sustainable and is empowering the producer, they are proud to represent the coffee on behalf of its producers.

A barista is there to ensure that the consumer receives the producer’s product at its best as consistently as possible. This comes with experience, but more importantly passion. A barista’s craft is their trophy, but what they leaves in the minds of the consumer changes consumer attitudes towards coffee and how it can be an empowering commodity. Thanks to the many baristas that saw this value in themselves, the coffee industry and consumers have shifted towards a more ethical and sustainable model that benefits all parties from crop to cup.