Hustling in Coffee since 1998



Doing something you love now on a dream roasting machine sounds like a perfect image? But it does not come easy!

Our society judge results but failed to appreciate the journey . They are quick to assume but never asked the questions on how things happen.

Don't be too quick to judge the results(GS3) by going "whoah look at what he has" but look at his journey(trolley) and ponder "oh that's how he did it"


Opportunities come to those who are optimistic but it doesn't have to neccessarily come in a box with a ribbon on top. We work our ass off to make things happen.

Right, I mentioned journey and journey does not happen over a short period of time. My coffee journey started in 1998 and I clocked longer hours then anyone else, especially when I fully decided that i will dive professionally into specialty coffee in 2007.

I did coffee sales Mon to Fri and run a cafe every weekends. When i got married and become a father the following year, my Mrs have to bring the girl down to the cafe just for us to spend our family time together.

What am I concluding here? Stop being a softie and thinks that the world owe us a living. Stop comparing your life with others and go build a life that people will start comparing to. When you finally reach that goals, do stop to smell the roses but don't rest on your laurel. You can do things differently then before based on what you have achieved but if you hustle all the way to your end of time, something is either wrong with your hustle or the things you are hustling.

Be a man(or a woman in this case, if someone decided to pick on my figure of speech). Do the right thing.

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